Blog
Notes from the work
Occasional writing about the problems we run into and how we solved them. No content calendar, no posting for the sake of it.
- AI
- Strategy
Choosing AI use cases that pay off
Most AI pilots do not fail on capability. They fail on economics, on data that was never as clean as assumed, or on a workflow nobody wanted to change.
7 min read
- Delivery
- Strategy
The handoff problem
Most projects do not fail at the strategy stage or the build stage. They fail in the gap between them, where context goes to die.
5 min read
- Analytics
- Measurement
Why your analytics stopped matching reality
Your dashboard says one thing, the bank says another. Usually it is not a bug: it is consent, ad blockers and attribution windows quietly changing underneath you.
6 min read