Influencer & Creator Marketing
Working with creators for the reason that actually applies: reaching a new audience, borrowing credibility, or producing content you could not make yourself.
Overview
Influencer marketing usually gets bought before anyone decides what it is for. Budget appears, creators with large followings are approached, posts go out, and afterwards there is an impressive reach figure and no way to connect it to the business.
Reaching a new audience, borrowing credibility in an unfamiliar category, and buying content you cannot produce in-house are three different objectives requiring different creators, different contracts and different measures. Choosing one is most of the work.
Who this is for
- Companies about to spend on creators for the first time
- Brands whose past influencer work produced reach and nothing else
- Advertisers who need more creative volume than a studio can supply
The groups that make up Influencer & Creator Marketing
Each one links through to scope, typical deliverables and how the work runs.
Common questions about Influencer & Creator Marketing
The things people ask before they get in touch. If yours is not here, ask us directly.
Are large influencers worth the money?
Rarely on cost per engaged viewer. Large accounts charge for reach and typically have lower engagement and looser audience fit. They earn their price when you specifically need the association or a single moment of scale.
Does influencer marketing work for B2B?
Yes, though it looks different. The creators are practitioners, analysts and niche newsletter writers with audiences in the low thousands, and the deals are about credibility rather than reach. It is closer to analyst relations than to consumer influencer work.
Can we use creator content in our own advertising?
Only if the contract says so. Usage rights for paid amplification are negotiated separately, and asking after a post performs well is an expensive conversation.
Multi-market delivery
Teams that have shipped across regions, languages and regulatory regimes.
Built for review
Security, accessibility and privacy handled during the build, not bolted on at audit.
Measured, not assumed
Every engagement agrees its success metric before work starts.