Web Development
Marketing sites built to be fast, editable by your team without a developer, and still maintainable in three years.
Overview
A marketing site has an unusual requirement: the people who change it most often are not developers. Sites that need a deployment to fix a typo get out of date, and sites where anyone can drag anything anywhere become unmaintainable within a year. The build has to sit between those.
The other thing that separates a good marketing site from a bad one is speed, and speed is decided by architecture rather than by optimisation afterwards. What gets rendered where, how images are handled and how much JavaScript ships are decisions made in week one that are expensive to revisit.
Who this is for
- Companies whose site takes a developer to change a headline
- Businesses whose current site is slow and nobody knows why
- Teams replatforming and wanting to avoid repeating the last mistake
How we approach web development
The specific pieces of work a typical engagement covers. Scope is agreed up front — nothing here is a surprise line item later.
Architecture and rendering strategy
What is static, what is server rendered and what is client side, decided against how the page is actually used rather than by framework default.
Component and content model
A set of blocks editors can combine safely. Constrained enough to stay coherent, flexible enough that nobody has to call a developer.
Performance
Core Web Vitals treated as a build requirement rather than a later audit finding. Images, fonts and script loading are most of it.
Accessibility
Keyboard operation, contrast and semantics built in. Retrofitting accessibility costs several times what building it in does.
SEO foundations
Clean URL structure, metadata handling, structured data and redirect management specified before launch.
Editor experience
Previews, sensible field names and a publishing flow your marketing team will actually use.
From first call to measured result
The same sequence every time, so you always know what happens next.
Define
Content model, page types and who needs to edit what. Getting this right prevents most later friction.
Build the system
Components and templates first, so pages become assembly rather than bespoke work.
Migrate
Content moved with redirects mapped, which is where organic traffic is usually lost.
Launch and hand over
Go live with monitoring, then train your team and document how to extend it.
Outcomes, not deliverables
A pile of artefacts isn't progress. These are the changes the work is meant to produce — and what we report against.
A site your team can run
Most content changes stop needing a developer, which changes how current the site stays.
Fast by construction
Architecture decided for speed avoids the optimisation project that follows a slow launch.
Traffic that survives the move
Redirect mapping and SEO foundations are what stop a replatform costing a year of organic search.
Maintainable later
A component system means year three changes are still cheap, which is not true of bespoke page builds.
Common questions about Web Development
The things people ask before they get in touch. If yours is not here, ask us directly.
How long does a website build take?
Eight to sixteen weeks for most marketing sites, depending on page count and how much content needs writing. Content is usually the critical path rather than development, and projects slip on it far more often than on code.
Which technology should we use?
For most marketing sites, a modern framework with server rendering plus a headless CMS. The specific choice matters less than committing to something your team or a successor can hire for. We avoid recommending anything we would not be comfortable handing to another agency.
Can we edit the site ourselves afterwards?
That is a design goal rather than a bonus. The content model is built so page assembly, copy changes and new landing pages are all editor work. Structural changes still need a developer, and that boundary is deliberate.
What about our existing search rankings?
Protected through redirect mapping done before launch, plus preserving URL structure where it makes sense. This is the single most common cause of catastrophic organic loss in a replatform, and it is entirely avoidable.
Thinking about Web Development?
Tell us what you are trying to change. If we are not the right fit we will say so, and point you somewhere better.
Looking at the wider picture?
Web Development usually sits alongside other work in Web, App & Platform Development. Browse the full area to see what it connects to.