Social Media Management
Running the accounts day to day: planning, producing, scheduling, replying, and reporting on the things that actually indicate the channel is working.
Panoramica
Social media management is mostly logistics. Someone has to plan a month ahead, get things approved, produce the assets, publish at the right times, and answer people who reply. It falls apart when it is nobody's actual job and everybody's occasional task.
We take the running of it, working to your strategy and voice, with a review rhythm so you keep control without having to approve each post individually. Where you have an in-house team, we can take the parts that are hardest to staff.
A chi è rivolto
- Companies where social is squeezed in around someone's real job
- Marketing teams with strategy in place and no capacity to execute
- Businesses whose posting stops entirely during busy periods
Il nostro approccio a Social Media Management
Le attività concrete che comprende un incarico tipo. Il perimetro si concorda prima: nulla di quanto elencato ricompare più avanti come voce a sorpresa.
Content calendar
Planned a month ahead against your pillars, with room left for things that come up. Fully booked calendars break at the first news event.
Asset production
Copy, graphics and short video produced to a consistent standard, sized correctly per platform rather than cropped after the fact.
Scheduling and publishing
Published at times that suit your audience, with native posting where a platform penalises third party tools.
Engagement and replies
Responding to comments and messages within an agreed window, with escalation rules for anything sensitive.
Approval workflow
A process that fits your risk appetite, from full review to approval by exception, so publishing does not wait on a busy inbox.
Monthly reporting
What performed, what did not and what changes next month. Two pages, not forty.
Dal primo contatto al risultato misurato
Sempre la stessa sequenza, così sapete cosa viene dopo.
Onboard
Voice, boundaries, approval rules and access. We build a small style guide so replies sound like you rather than like an agency.
Plan
First calendar built and approved, with the recurring slots that will make later months faster.
Run
Produce, publish and engage on the agreed cadence, with a weekly check-in during the first month.
Improve
Monthly review, adjusting pillars, formats and timing on what the data shows rather than on preference.
Risultati, non pile di documenti
Un cumulo di deliverable non è progresso. Questi sono i cambiamenti che il lavoro deve produrre.
It actually happens
The single biggest change for most clients is that posting no longer stops when the team gets busy.
Consistent quality
Produced to one standard rather than varying with whoever had time that week.
Replies that get answered
An agreed response window means questions do not sit unanswered where prospects can see them.
Time back
The hours your team spent on logistics go back to the work only they can do.
Domande frequenti su Social Media Management
Quello che ci chiedono prima di contattarci. Se la vostra domanda non c'è, fatecela direttamente.
Do you write in our voice?
Yes, and we build a short style guide during onboarding with real examples of approved and rejected phrasing. The first month usually involves more correction than later ones, which is expected.
Who handles complaints or a crisis?
We agree escalation rules up front: what we answer, what we acknowledge and pass to you, and what we do not touch. Nobody should be improvising that at ten at night.
Can you work with our in-house team?
Frequently the best arrangement. A common split is that your team owns voice and community relationships while we handle production and scheduling, which are the parts hardest to resource consistently.
What does the reporting cover?
Reach, engagement rate, audience growth and whatever the channel's agreed goal is, plus a plain-language read of what worked and what changes next month. We do not pad it.
State pensando a Social Media Management?
Diteci che cosa volete cambiare. Se non siamo i partner giusti ve lo diciamo e vi indichiamo di meglio.
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