Growth Strategy & Scaling
Finding the constraint that is actually holding growth back, and fixing that one first. Usually not the thing the team is currently working on.
Panoramica
Growth is nearly always limited by one constraint at a time. Add more leads when the bottleneck is conversion and nothing happens, except the cost per acquisition rises and everyone gets busier.
We build a model of how your growth actually works, find the binding constraint, and concentrate effort there until it stops being the constraint. Then we find the next one. It is unglamorous and it is the fastest route.
A chi è rivolto
- Companies with revenue that has flattened despite more activity
- Teams whose acquisition cost keeps climbing
- Businesses that grew fast and are now hitting operational limits
Il nostro approccio a Growth Strategy & Scaling
Le attività concrete che comprende un incarico tipo. Il perimetro si concorda prima: nulla di quanto elencato ricompare più avanti come voce a sorpresa.
Growth model
A working model of how a visitor becomes revenue, with the real conversion rates at each stage. Usually the first time anyone has seen the whole chain.
Constraint analysis
Which single stage is capping the system. Improving anything else is measurable effort with unmeasurable return.
Unit economics
What a customer costs to acquire and what they are worth over their life, by segment and channel. The averages usually hide the answer.
Retention and expansion
Growth from existing customers is cheaper than growth from new ones, and is where most scaling businesses are leaving the most on the table.
Operational readiness
What breaks at two or three times current volume: delivery, support, onboarding. Better found on a whiteboard than in production.
Experiment plan
A ranked queue of tests against the constraint, each with a hypothesis, a sample size and a decision rule agreed in advance.
Dal primo contatto al risultato misurato
Sempre la stessa sequenza, così sapete cosa viene dopo.
Model
Build the growth model from your data. Two to three weeks, and it often changes the conversation on its own.
Diagnose
Identify the binding constraint and quantify what removing it is worth. This is the number the rest of the work is judged against.
Test
Run the highest value experiments against that constraint, with enough volume to reach a real conclusion rather than a hopeful one.
Institutionalise
Hand the model, the cadence and the decision rules to your team so the next constraint gets found without us.
Risultati, non pile di documenti
Un cumulo di deliverable non è progresso. Questi sono i cambiamenti che il lavoro deve produrre.
Effort where it pays
One constraint at a time means the team's work shows up in the numbers instead of disappearing into the system.
Economics you can see
Cost and value per segment, so you can tell which growth is worth having and which is buying revenue at a loss.
Fewer surprises at scale
Knowing what breaks at three times volume means you fix it before customers find it.
A method that stays
The model and the experiment cadence remain with your team, which is worth more than any single finding.
Domande frequenti su Growth Strategy & Scaling
Quello che ci chiedono prima di contattarci. Se la vostra domanda non c'è, fatecela direttamente.
How is this different from growth marketing?
Growth marketing is mostly acquisition. This looks at the whole chain, including pricing, onboarding, retention and delivery capacity, because the constraint is frequently outside marketing entirely.
We do not have clean data. Can you still build the model?
Usually yes, at lower resolution. We would rather build an approximate model quickly and improve it than wait for perfect tracking. If the gaps are severe, fixing measurement becomes the first piece of work.
How quickly will we see results?
The diagnosis lands in about a month and is often useful immediately. Whether the fix takes weeks or quarters depends on what the constraint turns out to be.
Do you work with pre revenue companies?
Rarely, because there is not enough data for the model to say anything. At that stage go-to-market strategy is the more useful engagement.
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