Copywriting & Storytelling
Writing that says something specific: web pages, campaigns, case studies and long-form, in a voice that sounds like your company rather than like a category.
Überblick
Most business writing is vague because vagueness is safe. Nobody objects to leveraging synergies to deliver value, and nobody is persuaded by it either. Specificity is what makes writing work, and it requires knowing something true and being willing to say it.
We write from evidence: your customers' words, your actual numbers, the objections your sales team hears. That means more time up front asking questions and considerably less time in revision, because the draft contains things only your company could say.
Für wen das gedacht ist
- Companies whose website could describe any competitor
- Teams whose writing takes six rounds of revision to say nothing
- Businesses with strong work and no case studies written up
Unser Vorgehen bei Copywriting & Storytelling
Die konkreten Arbeitspakete eines typischen Projekts. Der Umfang steht vorab fest, nichts davon taucht später als Überraschung auf der Rechnung auf.
Website and landing page copy
Pages structured around what a reader needs to decide, with the strongest claim first rather than after three paragraphs of preamble.
Case studies
Written from customer interviews with real numbers and a real problem. The ones with named constraints are the ones prospects finish.
Long-form and thought leadership
Articles that take a position and support it. Neutral overviews of a topic are already available everywhere.
Campaign and ad copy
Short-form written for the format, tested where volume allows rather than chosen by committee.
Tone of voice
A documented voice with examples of what is right and what is wrong, so it survives a change of writer.
Editing and rewriting
Working with what your experts have written, which is often the fastest route to something both accurate and readable.
Vom ersten Gespräch zum gemessenen Ergebnis
Immer dieselbe Reihenfolge, damit Sie wissen, was als Nächstes kommt.
Interview
Talk to the people who know: customers, sales, the specialists. The material comes from here rather than from a brief.
Structure
Agree the argument and the order before writing prose, which is where most revision cycles are actually saved.
Draft
Write it, with the claims traceable to something specific rather than asserted.
Refine
Two rounds of revision built into the price. More than that usually means the structure was wrong, not the words.
Ergebnisse statt Aktenordner
Ein Stapel Dokumente ist kein Fortschritt. Das hier sind die Veränderungen, die die Arbeit bewirken soll.
Writing that distinguishes you
Specific claims are the difference between a page about you and a page about your category.
Fewer revision rounds
Agreeing structure before prose consistently cuts the review cycle in half.
Case studies that get read
Real constraints and real numbers hold attention that a testimonial quote does not.
A voice that outlasts the writer
Documented with examples, so the next person to write for you can match it.
Häufige Fragen zu Copywriting & Storytelling
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
How much of our time will this take?
An hour or two of interviews per substantial piece, plus review. That interview time is what makes the draft specific, and cutting it is the most reliable way to end up with generic copy and six rounds of revision.
Can you write about a technical subject?
Yes, working from interviews with your specialists. We would rather be edited on accuracy by an expert than pretend to expertise we do not have, and that process usually produces something more readable than either party would write alone.
Do you use AI to write?
For research and structuring, sometimes. Not for the finished text, because what makes copy work is the specific detail that comes out of an interview, and that is exactly what a model cannot supply.
How many revisions are included?
Two rounds. If a third is needed we usually got the structure wrong, and we would rather redo the outline than keep adjusting sentences.
Copywriting & Storytelling im Kopf?
Sagen Sie uns, was sich ändern soll. Passen wir nicht, sagen wir das und nennen Ihnen eine bessere Adresse.
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