Überblick
Influencer marketing usually gets bought before anyone decides what it is for. Budget appears, creators with large followings are approached, posts go out, and afterwards there is an impressive reach figure and no way to connect it to the business.
Reaching a new audience, borrowing credibility in an unfamiliar category, and buying content you cannot produce in-house are three different objectives requiring different creators, different contracts and different measures. Choosing one is most of the work.
Für wen das gedacht ist
- Companies about to spend on creators for the first time
- Brands whose past influencer work produced reach and nothing else
- Advertisers who need more creative volume than a studio can supply
Was wir bei Influencer Marketing abdecken
Jeder Eintrag führt zu Umfang, typischen Ergebnissen und Ablauf.
Influencer Marketing Strategy
Deciding what influencer marketing is for in your business, which tier of creator suits that job, and how you will know whether it worked.
Influencer Sourcing
Finding and vetting the right creators: audience checked rather than assumed, engagement verified, and past brand work reviewed before anyone is approached.
Creator Campaign Management
Running a multi-creator campaign end to end: briefing, contracting, approvals, publishing and reporting, without the coordination consuming a whole team.
Influencer Content Production
Making content with creators rather than just paying them to post: shoots, co-produced formats, and the licensing that lets you use the results properly.
Influencer Seeding
Sending product to the right people without a contract, done at a scale where the response rate makes sense, and tracked so you know what came back.
Creator Partnership Management
Long-term relationships with a small number of creators: ambassador programmes, retainers and exclusivity, managed as a relationship rather than a series of bookings.
Influencer Events
Events built for creators to make content at: trips, launches and experiences designed around what will actually be filmed, with the logistics handled.
Influencer TV Campaigns
Taking creator talent into broadcast and connected TV: licensing, performance agreements, production standards and the clearances broadcast requires.
Häufige Fragen zu Influencer Marketing
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
Are large influencers worth the money?
Rarely on cost per engaged viewer. Large accounts charge for reach and typically have lower engagement and looser audience fit. They earn their price when you specifically need the association or a single moment of scale.
Does influencer marketing work for B2B?
Yes, though it looks different. The creators are practitioners, analysts and niche newsletter writers with audiences in the low thousands, and the deals are about credibility rather than reach. It is closer to analyst relations than to consumer influencer work.
Can we use creator content in our own advertising?
Only if the contract says so. Usage rights for paid amplification are negotiated separately, and asking after a post performs well is an expensive conversation.
Umsetzung über Märkte hinweg
Teams, die in verschiedenen Regionen, Sprachen und Regulierungsrahmen geliefert haben.
Von Anfang an prüffähig
Sicherheit, Barrierefreiheit und Datenschutz entstehen beim Bauen, nicht kurz vor dem Audit.
Gemessen statt vermutet
In jedem Projekt steht die Erfolgskennzahl vor dem Start fest.