Organic Social Content
Producing the posts themselves: short video, graphics and writing made for each platform rather than one asset resized five ways.
Überblick
The fastest way to make social content fail is to produce one asset and resize it. Every platform has its own conventions of pace, framing, caption behaviour and sound, and an audience recognises borrowed content in under a second.
We produce natively per platform, from a shared idea rather than a shared file. That costs more per idea and much less per result, because content made for the platform is what the platform actually distributes.
Für wen das gedacht ist
- Companies whose social output is repurposed marketing collateral
- Teams with a content plan and no production capacity
- Businesses whose engagement dropped when short video took over
Unser Vorgehen bei Organic Social Content
Die konkreten Arbeitspakete eines typischen Projekts. Der Umfang steht vorab fest, nichts davon taucht später als Überraschung auf der Rechnung auf.
Short-form video
Vertical video built for sound-off viewing with the hook in the first second, then captioned properly rather than auto-generated.
Graphics and carousels
Designed to your identity and to the platform's dimensions, with text sized for a phone held at arm's length.
Writing and captions
Copy that works on its own, since a large share of viewers read the caption and never open the media.
Founder and employee content
Support for the people whose personal accounts consistently outperform the brand account, including light editing and prompts.
Batch production
Filming several weeks in one session, which is the only way most companies sustain video output.
Repurposing with intent
Turning one substantial piece into genuinely different assets per platform, rather than the same clip in five aspect ratios.
Vom ersten Gespräch zum gemessenen Ergebnis
Immer dieselbe Reihenfolge, damit Sie wissen, was als Nächstes kommt.
Concept
Ideas against your pillars, each planned for a specific platform and format from the start.
Produce
Batch shooting and design, so a month of output comes from one or two production days.
Adapt
Cut and rewrite per platform, respecting each one's conventions rather than exporting the same file.
Learn
Review what performed and feed it back into the next batch. Formats fatigue, so the mix keeps changing.
Ergebnisse statt Aktenordner
Ein Stapel Dokumente ist kein Fortschritt. Das hier sind die Veränderungen, die die Arbeit bewirken soll.
Content the platform distributes
Native production gets reach that resized assets do not, which is the whole economics of organic social.
Sustainable output
Batch production is what makes a video cadence survive past the first enthusiastic month.
Reach beyond the brand account
Employee and founder content routinely outperforms the company page by a wide margin.
Assets that work elsewhere
Good short video earns its keep again in paid social, email and on the website.
Häufige Fragen zu Organic Social Content
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
Do we have to be on camera?
It helps a lot, and it is not the only option. Screen recordings, animation, documentary-style footage of the work and customer voices all perform. But a recognisable human face is the single strongest advantage most companies have available.
How much video can we get from one day of filming?
A well-planned day typically yields four to six weeks of short-form output. The planning is what makes that possible; an unplanned shoot day produces a fraction of it.
Can we just repurpose our blog posts?
As source material, yes. Posted directly, no. A blog paragraph as a graphic reads as an advert for a link, and every platform suppresses content that exists to send people away.
How do we know if it is working?
Engagement rate and watch-through on the content itself, and branded search and direct traffic as the downstream signal. Organic social rarely attributes cleanly, which is worth accepting rather than arguing with.
Organic Social Content im Kopf?
Sagen Sie uns, was sich ändern soll. Passen wir nicht, sagen wir das und nennen Ihnen eine bessere Adresse.
Interessiert Sie das grössere Bild?
Organic Social Content steht meist neben weiteren Themen aus Social Media & Community. Sehen Sie sich den ganzen Bereich an.