Überblick
Most companies are on five platforms and doing well on none. The accounts exist because somebody set them up, they receive the same post at the same time, and nothing is judged against anything in particular.
The work here starts with concentration: one or two platforms with real effort behind them, a stated purpose per account, and content made for each platform rather than resized between them. It is usually less activity in fewer places, and it performs considerably better.
Für wen das gedacht ist
- Companies posting across many platforms with little to show for it
- Teams whose social output stops entirely during busy periods
- Businesses whose engagement fell when short video took over
Was wir bei Social & Community abdecken
Jeder Eintrag führt zu Umfang, typischen Ergebnissen und Ablauf.
Social Media Strategy
Deciding which platforms are worth your time, what you are actually there to do, and what you will stop doing. Usually fewer channels, better run.
Social Media Management
Running the accounts day to day: planning, producing, scheduling, replying, and reporting on the things that actually indicate the channel is working.
Community Management
Building and running a space where your customers talk to each other: moderation, seeding, escalation and the honest question of whether you need one at all.
Organic Social Content
Producing the posts themselves: short video, graphics and writing made for each platform rather than one asset resized five ways.
Social Media Advertising
Putting budget behind the organic programme: amplifying what already performed, supporting launches, and reaching the people who follow you but rarely see you.
Social Listening
Monitoring what is said about you, your competitors and your category, so you find out about a problem or an opportunity before it reaches your inbox.
Trend Monitoring
Spotting what is moving in your category early enough to act, and telling the difference between a trend worth joining and a passing format that will date badly.
Häufige Fragen zu Social & Community
Was Kundinnen und Kunden fragen, bevor sie sich melden. Fehlt Ihre Frage, stellen Sie sie uns direkt.
How often should we post?
Whatever you can sustain at a quality you would not be embarrassed by. A well-made post twice a week beats daily filler, and every platform now weights engagement rate over volume.
Why has our organic reach fallen?
Every major platform has reduced unpaid distribution for business accounts over several years. It is not something you did, and it does mean an unpaid-only strategy now reaches a shrinking share of your own followers.
Do we need a community as well as social accounts?
Only if your customers have a reason to talk to each other. For a simple product used alone, a good help centre serves them better and costs far less to run.
Umsetzung über Märkte hinweg
Teams, die in verschiedenen Regionen, Sprachen und Regulierungsrahmen geliefert haben.
Von Anfang an prüffähig
Sicherheit, Barrierefreiheit und Datenschutz entstehen beim Bauen, nicht kurz vor dem Audit.
Gemessen statt vermutet
In jedem Projekt steht die Erfolgskennzahl vor dem Start fest.