Social & Community
Building and managing communities
Aperçu
Most companies are on five platforms and doing well on none. The accounts exist because somebody set them up, they receive the same post at the same time, and nothing is judged against anything in particular.
The work here starts with concentration: one or two platforms with real effort behind them, a stated purpose per account, and content made for each platform rather than resized between them. It is usually less activity in fewer places, and it performs considerably better.
À qui cela s'adresse
- Companies posting across many platforms with little to show for it
- Teams whose social output stops entirely during busy periods
- Businesses whose engagement fell when short video took over
Ce que nous couvrons dans Social & Community
Chaque entrée détaille le périmètre, les livrables habituels et le déroulement.
Social Media Strategy
Deciding which platforms are worth your time, what you are actually there to do, and what you will stop doing. Usually fewer channels, better run.
Social Media Management
Running the accounts day to day: planning, producing, scheduling, replying, and reporting on the things that actually indicate the channel is working.
Community Management
Building and running a space where your customers talk to each other: moderation, seeding, escalation and the honest question of whether you need one at all.
Organic Social Content
Producing the posts themselves: short video, graphics and writing made for each platform rather than one asset resized five ways.
Social Media Advertising
Putting budget behind the organic programme: amplifying what already performed, supporting launches, and reaching the people who follow you but rarely see you.
Social Listening
Monitoring what is said about you, your competitors and your category, so you find out about a problem or an opportunity before it reaches your inbox.
Trend Monitoring
Spotting what is moving in your category early enough to act, and telling the difference between a trend worth joining and a passing format that will date badly.
Questions fréquentes sur Social & Community
Ce qu'on nous demande avant de nous contacter. Si votre question n'y est pas, posez-la nous directement.
How often should we post?
Whatever you can sustain at a quality you would not be embarrassed by. A well-made post twice a week beats daily filler, and every platform now weights engagement rate over volume.
Why has our organic reach fallen?
Every major platform has reduced unpaid distribution for business accounts over several years. It is not something you did, and it does mean an unpaid-only strategy now reaches a shrinking share of your own followers.
Do we need a community as well as social accounts?
Only if your customers have a reason to talk to each other. For a simple product used alone, a good help centre serves them better and costs far less to run.
Livraison multi-marchés
Des équipes qui ont livré dans plusieurs régions, langues et cadres réglementaires.
Auditable dès la conception
Sécurité, accessibilité et confidentialité sont traitées pendant la construction, pas ajoutées avant l'audit.
Mesuré, pas supposé
Chaque mission fixe son indicateur de réussite avant de commencer.