Automation, MarTech & AI
Automating the work that should be automated, after establishing which parts of the process are worth keeping at all.
Aperçu
Automating a bad process produces a faster bad process, permanently, including the steps that exist because of a decision made years ago by someone who has left. The mapping stage routinely removes more work than the automation does.
The same applies to software. Most marketing stacks have accumulated overlapping tools, several partial customer records and an integration map nobody can draw. The recommendation is usually to own fewer things and connect them properly.
À qui cela s'adresse
- Companies with workflows nobody can safely turn off
- Teams whose staff move data between systems by hand
- Businesses with a growing software bill and no map of what it buys
Les familles qui composent Automation, MarTech & AI
Chaque entrée détaille le périmètre, les livrables habituels et le déroulement.
Questions fréquentes sur Automation, MarTech & AI
Ce qu'on nous demande avant de nous contacter. Si votre question n'y est pas, posez-la nous directement.
How do we know automation is adding anything?
Hold back a random share of the audience from each programme and compare. Without a holdout you are measuring what people who were going to convert did next, which is not the same thing.
Should we buy another tool to fix our integration problem?
Almost certainly not. Adding a system to a fragmented stack reliably makes the fragmentation worse. An audit usually finds you already own the capability twice.
Which AI tools should our marketing team use?
It depends entirely on where your hours go, which is why the task analysis comes first. We would rather test three against your own material than recommend from a category.
Livraison multi-marchés
Des équipes qui ont livré dans plusieurs régions, langues et cadres réglementaires.
Auditable dès la conception
Sécurité, accessibilité et confidentialité sont traitées pendant la construction, pas ajoutées avant l'audit.
Mesuré, pas supposé
Chaque mission fixe son indicateur de réussite avant de commencer.